My boss told me to stop sending cold emails and it backfired hard

Last quarter my manager said I was wasting time on cold emails and should only focus on inbound leads. I listened for about 2 months and our pipeline dropped by 40%. Turns out our inbound was mostly tire kickers and the real $50k deals came from targeted outreach to manufacturing companies. I started a small A/B test with 100 cold emails a week and got 3 qualified meetings in the first try. Now I'm wondering if anyone else has had a boss give advice that actually hurt their numbers. What do you do when the higher up is wrong about lead gen?

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1 Comment

the_daniel15h ago

Wait, 40% drop from just stopping cold emails for 2 months? That's insane. Did your boss not look at the pipeline data before telling you to kill it? I feel like if your inbound was mostly garbage leads, anyone paying attention should have noticed.