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Our email sequence flopped hard last month
I run a SaaS for SMBs and we launched a 6-email nurture sequence in March targeting IT managers, but open rates dropped to 12% by the third email. Turns out we were too focused on features and not enough on their pain points. How do you balance product education with actual relevance in B2B email?
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sandragonzalez20d ago
Wait, 12% by the THIRD email-that's genuinely shocking, how did that even happen?
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