15
PSA: I ran a test with two email subject lines for our latest case study
We sent half our list a subject line with a number and the other half a question. The number one, 'How a 15% cost cut was found by one client', got a 22% open rate. The question, 'Want to see a real cost saving story?', only got 11%. The clear win was being specific upfront. It took two weeks to see the full results. Has anyone else found that numbers beat questions in B2B email subjects?
3 comments
Log in to join the discussion
Log In3 Comments
jennyh5526d ago
Numbers work because they set a clear expectation. People are busy and a specific result tells them it's worth their time. I've seen the same thing with our own client emails. A question can feel like a guess, but a hard fact promises a real answer inside. Your two week wait for full data is also a good point, it takes time for the full picture to show.
5
lee62726d ago
Exactly. Hard numbers cut through the noise.
7