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Saw account quality scores drop 40% in a month after we changed forms
We switched our lead gen form to a shorter version back in March to boost conversion. Within 30 days the inbound quality tanked. Fill rate went up 18% but our sales team started calling everything garbage. The old form had a company size field that filtered out all the tiny startups. Now we're dealing with 3 person shops asking for enterprise pricing. Anyone else seen this tradeoff after simplifying forms?
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patking8d agoMost Upvoted
Did you see that HubSpot study saying shorter forms pull in 30% more junk leads?
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