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Showerthought: I finally saw why our emails got ignored after a $12k quarter of sending pitches
Ngl I had been blasting features and pricing at every lead for 8 months straight, then a guy at a Chicago trade show said he deleted anything that smelled like a sales pitch within 3 seconds. Started swapping the first line for a question about their actual workflow, and reply rates went from 2% to 11% in 6 weeks. What's the first line trick that works for you?
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riley_coleman826d ago
8 months of blasting features and pricing sounds like me sending 400 cold emails in January with subject lines like "Revolutionary Platform That Will Change Your Business." Bold move, Cotton, let's see if it pays off. Here's the funny part though, the guy at the trade show basically handed you the whole game for free, and you still had to burn 8 months and 12 grand to hear it. The 2% to 11% jump is wild but also kind of sad, since it just means the old first lines were getting canned before anyone even read word two. My go to is asking if they still do X the hard way or something specific to their setup, because nobody can resist either defending their process or correcting you.
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