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Spent 6 months sending the wrong kind of case studies before a client called me out
I was pushing these long, formal case studies to every lead I had. They had all the data, charts, quotes... the works. Last Tuesday a VP of marketing I'd been chasing finally replied and said, 'I don't need your life story, just tell me what you fixed and how much time you saved me.' That hit me hard. I switched to short 2 paragraph summaries with a single number at the top, like 'cut onboarding time by 40%'. My open rates doubled inside of 2 weeks. Has anyone else had a lead straight up tell you your content was useless?
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emmam6710d ago
Read something similar in a marketing blog last week. Guy said clients don't want to read your whole process, they just want the result and a number. Sounds like that VP did you a favor honestly.
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david_hayes10d ago
But what if they actually need to understand the process to trust the result, @emmam67?
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