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That $600 ABM platform got me zero meetings in 4 months
I signed up for an account-based marketing tool back in March because the demo made it look like magic. Cost me $600 a month and it basically matched names to company domains, which my CRM already did for free. After 4 months and zero booked demos, I pulled the plug and went back to manual list building with LinkedIn Sales Navigator. The reporting dashboard was pretty though, that part was nice. Has anyone else had better luck with these tools or is it all just fancy autopilot?
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