Third agency switch finally taught me the real lesson in Austin

After two agencies burned 18 months and $60k on pretty decks that never moved the needle, I hired a scrappy two person outfit that asked who actually signs the checks before any creative. That question alone made me realize I had been selling features to gatekeepers instead of pain relief to the person with budget authority. Anybody else find the shift happens when you stop pitching your product and start pitching the buyer's quarterly numbers?

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