TIL our lead gen form was costing us $15k a month in lost deals

Last month, our analytics showed a 40% drop in form submissions from our main landing page. We found the 'company size' field had 15 options, including outdated categories like '1-5 employees' that didn't match our target. We switched to 4 simple brackets last week. What's the worst form mistake you've seen kill conversion?

2 comments

2 Comments

matthewsullivan20d ago

A required fax number in 2021? That's not a form, that's an archeological dig. I'm shocked they even had a field for that, let alone made you fill it in.

owens.nancy20d ago

Wait, they only noticed a 40% drop? Honestly, the worst I saw was a form that asked for your fax number and made it a required field. This was in like 2021. Tbh it felt like a loyalty test for time travelers.