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Vent: a vendor at the Dallas expo said my cost per lead was fine, and it made me rethink our whole budget
He glanced at my one pager and said "$212 a lead is just the price of doing business now," which stuck with me because we had been quietly cutting spend every quarter to chase a smaller number instead of asking whether those leads ever turned into pipeline, so I am curious how other folks here decide when a cost per lead has actually gotten too high.
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noah9142d ago
Tracking pipeline per lead changed my mind, since cheap leads that never close cost way more.
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