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Warning: I stopped sending the same pitch to every lead and my reply rate jumped from 2% to 11%
Our team was blasting one generic email to every contact on our list, and after 6 weeks we had almost nothing to show for it. I started pulling one small detail from each company's site, like a job posting or a recent press note, and dropped it into the first line. It takes me about 4 extra minutes per email now, but a guy at a Chicago logistics firm actually wrote back and asked for a call. Has anyone tried a similar one-line tweak, or do you go deeper?
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wright.jesse10d ago
How long did it take before you noticed the change, or was it pretty quick? I feel for you on those first six weeks, that kind of silence is rough when you know the offer is solid. We did the same thing for months and it wore on the whole team, just staring at a flat inbox every morning. It is a tough spot because the extra time per email adds up fast, but a 2% reply rate is basically no replies at all. A real note about a job posting or a press mention at least shows you looked, and that seems to be what got you the call.
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