Warning: my ABM platform data was off by 40% for 3 months

We ran our whole Q3 campaign off a martech dashboard that claimed 1,200 engaged accounts, but after a manual CRM audit in late September we found only 720 were actually real leads, the rest were junk contacts from a bad sync with our old database. Sales kept telling me the numbers looked too good, and I brushed them off until our VP asked why demo bookings dropped 30% while my report showed record growth. Has anyone else caught a silent data mismatch like this, and what did you use to double check your reporting stack?

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